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Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Since I began working at AAOMS in 2002. The use of xAPI vs. SCORM that allows learning content and learning systems to speak to each other in a way that records and tracks all types of eLearning experiences at one time. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

Library 157
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15 Changes in the Learning Business Landscape

Leading Learning

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. For learning businesses, the rise of SaaS has meant better, lower-cost access to a wider variety of learning platform options. The E-learning Cost Cliff.

Course 101
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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. Of course, sending emails isn’t the only headache that comes with email marketing.

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Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

The Dirksen, Hart, and Russell Senate Office Buildings and Ford and Longworth House Office Buildings weren’t cleared for entry until the end of January 2002, three months later! Or, perhaps airfare and hotel rates during fly-in season are cost prohibitive. We’d also welcome other virtual advocacy ideas that groups can adapt.