Monday Buzz: The Challenge of Following Association Legends
Associations Now
JULY 27, 2015
Association consultant and SCD Group president Steve Drake was faced with that challenge in 2003 , when a CEO of 30 years decided to leave Ohio State University’s (OSU) Alumni Association. Wall Street Journal reporter Steven Perlberg explores why brands are dusting off old mascots. YU6OT2wvye via Storify.
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