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To Theme or Not to Theme?

Associations Now

Last month, the American Historical Association announced that its 2020 annual meeting will not a have a theme —for the first time since 2003. Another factor to consider is whether your conference is new to the market. How do you determine the right approach? I hope that a themeless AHA will prove to be a maximally inclusive AHA.”.

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. homes last year, according to the Direct Marketing Association, and 89.6 million

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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Are you creating content for content’s sake? Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? 14T5cIp #assnchat.

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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? are present, engaged, and contributing, we help create the content and. community that people value and that our organizations market. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2).

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Are your governance, operations, and culture aligned to support strategy? Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. SUMMARY KEYWORDS.

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Association Brain Food Weekly: 3.13.20

Reid All About it

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

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