2003 Events Marketing Social Media 
Association Adviser
MAY 27, 2018
Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.
Reid All About it
MARCH 6, 2020
The weekly list of free educational events and resources for the association community… At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ).
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Association Adviser
FEBRUARY 15, 2013
9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. What if you could use your phone, an app or even a biological implant to read attendees’ thoughts about an event?
Reid All About it
MARCH 13, 2020
The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? Last weekend, I was catching up on ASAE Collaborate discussions, one of which was about year-round membership apps (as opposed to event apps).
Leading Learning
MAY 24, 2022
During those 15 years, we’ve worked with a lot of organizations, done a lot of research, published hundreds of articles and podcasts along with numerous reports , hosted more than a hundred Webinars , and run multiple events , online and off. As with video, it would be hard to underestimate the impact of social media.
Association Subculture
JANUARY 6, 2011
Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. marketing. (2). social media. (3). marketing. (2). social media. (3). Indispensability" is neither authentic nor true. Not necessarily. at 4:26 PM.
Off Stage
JANUARY 29, 2009
May 30, 2003. reaction to each new event. Association Marketing. Social Media. 29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. Many AEs spend a great deal of time writing and revising association. that surround this subject area. Categories.
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