article thumbnail

4 Stories about Association Membership

SCD Group

Fully 67 percent called it their top membership priority, according to a survey by Marketing General, a membership consultancy. Zero in on Your Unengaged Members By Joe Rominiecki via AssociationsNow The Pennsylvania Institute of Certified Public Accountants created a member engagement metric that is elegant in its simplicity.

article thumbnail

Printing Trade Group ‘Right-Sizes,’ Restructures as Industry Faces Major Change

Associations Now

Employment in the industry has fallen off by more than 200,000 since 2003, according to Bureau of Labor Statistics data. The report also suggested that PIA is considering a move from its headquarters in Sewickley, Pennsylvania—a suburb of Pittsburgh—to offices in the city.

article thumbnail

Sift Skills: The Value of Big Data for Associations

Associations Now

And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At If you’re trying to increase retention, change your marketing campaign for a group that you think has lower retention,” she says. “So

Texas 40