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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market.

Georgia 101
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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. homes last year, according to the Direct Marketing Association, and 89.6 million

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

Video 60
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Association Brain Food Weekly: 3.13.20

Reid All About it

I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association.

DC 44
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Association Brain Food Weekly: 3.6.20

Reid All About it

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Get a comprehensive overview of the more effective strategies, tools, and techniques to help workers stay productive remotely. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Lessons Learned from Toronto’s 2003 SARS Outbreak.

DC 48
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How to Strengthen Your Association’s Value Proposition

AssociationChat

Are your governance, operations, and culture aligned to support strategy? And for them what that meant was that meant developing new types of newsletters and reporting on new new information that their members specifically wanted, that they weren’t concerned about before. It was published in 2003.

How To 104
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Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly. When’s Lunch?