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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Tatango’s guide to nonprofit text messaging recommends leveraging these platforms to get the word out about your text messaging campaign: Email newsletters: Include a compelling call to action to sign up for your text-to-give campaign in your next email newsletter. Donor retention is a key piece of any successful fundraising strategy.

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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. This is actually a good thing. Clean and Compliant. Measure What Matters. is considered good.

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Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. It offers a daily or weekly newsletter as well as a database of ideas, trends, and innovations organized into more than 20 industry categories. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1).

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. If youre interested in trying this approach, two free or low-cost online software options are IdeaScale and Skild. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1).

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. Use marketing and email software that adds opt-out links to emails and will automatically update your records to remove opted-out donors from your mailing lists.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

Do your research to find text messaging software that fits within your budget and comes with a full suite of user-friendly tools, including the ability to track open rate, click-through rate, and conversion rate. You can also create CTAs that invite site visitors to sign up for your volunteer email list or your monthly newsletter.

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