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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Don’t Let the Work Fizzle Out. Define your goals and scope.

Review 149
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Hurricane Dorian: Associations Get Into Response Mode

Associations Now

The Diabetes Disaster Response Coalition, formed in the wake of Hurricane Harvey in 2017, takes steps to ensure that diabetics have access to a steady supply of insulin. And as storm efforts move from preparation to response, associations are ready to help. Among the ways they’re stepping up: Helping diabetics in need.

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Love in the Time of Naylor

Association Adviser

Although Ray no longer works at Naylor, it’s nice to still be able to talk shop with him about all I do, and to put his 14 years of history and knowledge about managing projects with Naylor to the test! Ken started here in 2005. ” Doug started working at Naylor in October 2011, first in sales and now as a project manager.

Atlanta 101
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Serving Your Professional Community for Impact

Association Adviser

Working with the Chinese government, it took six years to open (1999-2005) and another eight years to build relationships and an office team to make the office effective in the local market. Loeb, right, presents an ISACA member with an association award in 2017. Opening the Beijing office was the most complex and challenging.

Boston 61