Remove 2005 Remove Events Remove Marketing Remove Recruitment
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Members Hire Tomorrow’s Associations

Potomac Core

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Matt Zuccaro. Matt Rowan.

Industry 144
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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Nov 2005 (1). Oct 2005 (1). Sep 2005 (2). Aug 2005 (1). Jul 2005 (2). Jun 2005 (1). May 2005 (2). Apr 2005 (4).

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Serving Your Professional Community for Impact

Association Adviser

Recruited by one of my customers, I was lured into the publishing industry to work on college textbooks for computer science and management information systems. After working at ASQ for three years, I received a phone call from a recruiter who had an opportunity that fit my visionary approach to publishing. ML: Relevance. Two contexts.

Boston 61
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Causes can energize associations while engaging members

SCD Group

While not a true cause marketing campaign, it is a mix of web/social media/print/TV, and more. Cause marketing represents a great program opportunity for trade associations and professional societies. but, for a multitude of reasons many organizations have not dipped their toes into the cause marketing realm.

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Where Is Your Membership Showroom?

Associations Now

“A membership is what we call in marketing an ‘experience good’ or a ‘credence good.’ Your local events—whether chapter meetings, simple networking gatherings, short education programs, or multiday conferences—could be leveraged much more purposefully in the join decision for prospective members.