Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Tom Morrison

SEPTEMBER 23, 2013

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit! With our size membership, that was another $180,000 a year. That was huge!

Cost 40

Cost Education Handbook How To 40

Reid All About it

JULY 21, 2017

I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. Recognize the difference between soft and hard costs. Watch/participate live or view the recording.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. When you have significant reserves in the bank, your association can afford to create new programs without increased cost to the members.

Revenue 40

Revenue Cost Leadership Member Engagement 40