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The many hats of marketers

Aaron Wolowiec

The stronger your community and member engagement, the more effective your marketing will be. So it’s up to the marketing professional to help create that engagement. Marketing requires trying new things and some staff members are more resistant to change than others. Community creator. Cheerleader and politician.

Marketing 100
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Association Brain Food Weekly: 7.21.17

Reid All About it

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register.

Las Vegas 231
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The Hourglass Blog: Those Fish Aren't Dead, They're Just Tired

The Hourglass Blog

An association board says do X, and the executive director responds with, okay, that will require Y, with Y being some combination of staff time, money, and board member engagement. But board member engagement? Social Media. Daring to Lead 2006. Management. Membership. Millennials. Interesting People.

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Need More Non-Dues Revenue?

Association Adviser

Many associations are now producing their own video content to drive traffic to their websites, to keep members engaged, and more recently to attract sponsorship dollars. Social Media. Now that TAG’s 32 SIGs each has a dedicated social media manager, revenue should be on the horizon, hinted Mantella.

Revenue 60