Associations Now

SEPTEMBER 19, 2013

Don’t discount the young when it comes to your fundraising efforts and strategy. To determine how charitable kids are, the study followed the same group of 903 children over two time frames—2002 to 2003 and 2007 to 2008—and asked them to report their giving in each period.

Indiana 40

Indiana America Discount Newsletter 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. ► 2007. (51). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). © 2007 - 2012, Tony Rossell. Publications. Tuesday, January 19, 2010.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2007. (51). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). ► August. (6).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. A new member discount is a great idea to test. ► 2007. (51). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). It is free event.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. ► 2007. (51). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy.

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Hey Tony, I think this strategy is a no-brainer. ► 2007. (51). Dues Discount. (4).

Tools 40

Tools Marketing Recruiting Recruitment 40