Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Let"s Talk!

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Pricing Your Product, Service, or Membership. Let"s Talk!

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51).

Products 40

Products Survey Social Media Price 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). retain members. (6).

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51).

Recruiting 40

Recruiting Recruitment Survey Price 40