Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

Price 40

Price Marketing How To Survey 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Jamie Notter

MARCH 9, 2012

The bubble was growing while with more loans into unproductive sector, there was not enough jobs created in the economy, which led to faster growth of prices than real salaries. In the end, when this system collapsed, it was bailed out by the US government (by using the clear formula Privatizing Profits, Socializing Losses ).

Innovation 70

Innovation Maine Technology Products 70

Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? News on Social Media and Membership Marketing. . ► 2007. (51). price testing. (5). Social Media. (5).

Report 40

Report Marketing Price Survey 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 27, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. ► 2007. (51). ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. ► 2007. (51). ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Using Social Media to Recruit Staff. Let"s Talk!

Social Media 40

Social Media System Price Survey 40

Membership Marketing

MARCH 9, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. ► 2007. (51). ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Cost Price Survey 40

Associations Now

MAY 10, 2016

It was only the first time Radiohead had won the attention of the public using the internet as its primary marketing tool, and last week the band did it again, jumping ahead of its release of A Moon Shaped Pool by using social media in unexpected ways to tell the world that the band had a new product ready to share.

Social Media 40

Social Media Video Course Marketing 40

Membership Marketing

MARCH 31, 2011

These dues related questions were also included in our 2007 Membership Dues Increase Study. As you know, price is one of the 4 p's of marketing. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Pricing Your Product, Service or Membership. ► 2007. (51).

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. For example, lowing prices or reaching new markets can potentially negatively impact renewal rates. ► 2007. (51).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MAY 25, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JANUARY 26, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 30, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 27, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Practical Uses of Social Media for Association Mar. ► 2007. (51). ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 12, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

JUNE 18, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

DECEMBER 13, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

MARCH 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Pricing Your Product, Service or Membership. ► 2007. (51). ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. Let"s Talk!

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JULY 26, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JULY 5, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Report 40

Report Survey Price Recruiting 40

Membership Marketing

SEPTEMBER 13, 2010

Where do the most members come from at an acceptable price? For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. Pricing Your Product, Service, or Membership. ► 2007. (51).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

OCTOBER 26, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to make sure the Price is Right! ► 2007. (51). ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle.

Price 40

Price Committee Survey Analysis 40

Membership Marketing

JULY 1, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Practical Uses of Social Media for Association Mar. ► 2007. (51). ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts.

Marketing 40

Marketing Price Survey Analysis 40

Jamie Notter

FEBRUARY 21, 2012

in Learning , Social Media - 5 comments. Mark Shaefer has a nice post about a recent “ social media measurement smackdown ” he participated in during a social media conference. He was pushing back against a prevailing notion that you can’t measure social media. High prices?

Social Media 70

Social Media Process Cost System 70

Membership Marketing

NOVEMBER 14, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 28, 2010

The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Recruiting 40