Aaron Wolowiec

DECEMBER 18, 2013

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? Does event pricing reflect the projected profit margin? financial performance, member engagement and alignment with the organization’s mission and strategic plan) and for your members (i.e.,

Revenue 100

Revenue Industry Project Price 100

Higher Logic

AUGUST 11, 2016

The website included rudimentary discussion boards, but the platform posed a challenge for categorizing topics, and members were frustrated by the interface, the delay in posting and the inability to upload documents. Some members dropped off of discussions entirely. of community members. Total unique logins : 23.5%

America 120

America Software Resources Communications 120

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Let"s Talk!

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Pricing Your Product, Service, or Membership. Let"s Talk!

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). price testing. (5). Tony Rossell. Let"s Talk!

Marketing 40

Marketing Price Survey Discount 40