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Benchmarking and its Application to Your Member-based Organization

YourMembership

Membership Software Association Management Software. Associations. News + Press. Management Team. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Christina says: January 13, 2012 at 10:33 am.

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Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Sitting in the airport last Saturday, I noticed a huge number of people wearing logoed clothing that identified themselves with their team, cause, city, company. Focus on the cause (the why), not your association. T his stuff works!

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Hockey Feud Shows What Happens When Associations Forget about Their Members

SCD Group

In fact, what’s happening in the NHL reminds me of two similar cases in the association and nonprofit world. I experienced one such case in the 1990s and we all watched another case in 2012. I was the Deputy CEO of one of those associations. Founder Nancy Brinker resigned as Komen’s CEO. But they and the organizations lose.

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The Hidden Costs of Inefficiency

Associations Now

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times.

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