Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Sitting in the airport last Saturday, I noticed a huge number of people wearing logoed clothing that identified themselves with their team, cause, city, company.

Hockey Feud Shows What Happens When Associations Forget about Their Members

SCD Group

As a hockey fan, the current “lock-out” shows hockey leaders (management and players union) are the dumbest “association” going. Associations and nonprofits are not immune from similar feuds. I was the Deputy CEO of one of those associations. I’m a huge hockey fan.

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Benchmarking and its Application to Your Member-based Organization

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Membership Management.

Association Brain Food Weekly: 5.12.17

Reid All About it

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If you work for a membership organization, please participate in the Association Learning + Technology survey. Association Chat).

For One Association, It’s Halloween All Year Long

Associations Now

Associations are built on annual cycles, but serving the members of an industry focused on a single day of the year isn’t as scary as it sounds. Right now, the Halloween Industry Association’s members are already preparing for Halloween 2014.

Have you written your Humanize review yet?


” Elizabeth Engel , Director, Marketing and Sponsorship, the National Association of Childrens’ Hospitals, Washington, DC. ” John Stepper , Managing Director, Deutsche Bank, New York City, NY.

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The Hidden Costs of Inefficiency

Associations Now

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times.

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Largest International Meetings Expo Comes to USA ? IMEX America.


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Social Media and Shiny Object Syndrome

Associations Now

Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan. The post Social Media and Shiny Object Syndrome appeared first on Associations Now

Global Dispatch: Meetings Takeaways From Great Ideas Asia-Pacific

Associations Now

ASAE’s Great Ideas in Association Management Conference, Asia-Pacific, which took place in Hong Kong last week, proved that meeting planners from around the world have a lot in common. Leboffe suggested that associations offer deep-dive speaker briefings prior to an event.

Association Leadership: Stepping Into Chairs Role

SCD Group

The Problem: The association bylaws require significant representation on the Board of Directors from the transportation companies and also that the President and President-Elect come from these companies. They often have, limited experience serving on the association at any level.

Keys to Association Career Success

Association Adviser

Probably the best piece of career advice I’ve heard in a long time came the other day from Michael Bloomberg , former mayor of New York City and billionaire founder of Bloomberg, LP: “If you like what you do, you’re going to do more of it and the more you do of it, the more successful you’re going to be—and that gives you more reason to like it.” They’re working harder than you think and even teens can school associations. Hank Berkowitz, Naylor, LLC.

Game Plan 2014: Seeing Around the Corners

Association Adviser

We’re not recommending a life on the lam for 21 st century association leaders. Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. “Most associations are slow to change.

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