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The Emergence of the Chief Data Officer: Part 1 of 3

Association Adviser

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That’s more than double the number we counted in 2012. What is data anyway?

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Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Open new doors and relationships. So, what’s the ideal board size? Develop attention-grabbing messages.

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Four Lessons From the Turmoil at Yahoo

Associations Now

Now the company is facing the likelihood of selling off its core business of search, news, and community. All of which puts new scrutiny on Mayer, who came aboard as a purported turnaround artist in 2012. Stay out of crowded markets. Armchair quarterbacking any kind of leadership is a tricky, sometimes unfair business.

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What Should We Make of “Pay What You Want”?

Associations Now

Eight years later, The New York Times told the story of PWYW making its way to religious institutions, in an article last week, “ The ‘Pay What You Want’ Experiment at Synagogues.” UJA Federation of New York’s study “ Are Voluntary Dues Right for Your Synagogue?

Price 40
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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. Carol Khoury, NYSSA. Alex DeBarr, Naylor.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. It’s also a great member benefit and new member recruiting tool. Be careful what you wish for.

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