Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That’s more than double the number we counted in 2012. What is data anyway?

North Carolina 60

North Carolina Tools Analysis United States 60

Elipsis Partners

APRIL 30, 2017

Written in 2009 and updated in 2012, it was still surprisingly relevant in such a fast changing world as social media. He talked about how ‘speed wins’ and referenced that social media marketers have to be akin to party planners, yet at the same time we need to have good karma. So we had a good discussion.

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Social Media Chicago New York DC 40

Association Mavens

AUGUST 12, 2015

Be in it” was released in December 2012. Her corporate and consulting experience includes work with Best Buy, Subaru of America, Harley-Davidson, GE Healthcare, We Energies, New York City Leadership Academy, Boys & Girls Clubs of America and many others. Susan is a regular columnist for Wisconsin Woman magazine.

New York City 40

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Associations Now

SEPTEMBER 25, 2013

More details: The trend: As noted by The New York Times , business travelers are a small but increasing portion of the the hostel business. We’re in negotiations in New York now, and we’re looking at Washington, DC, Miami, L.A., We’re in negotiations in New York now, and we’re looking at Washington, DC, Miami, L.A.,

Miami 40

Miami New York New York City Boston 40

Associations Now

AUGUST 12, 2013

1,632 The number of members the American Booksellers Association has—down from 2,400 in 2002, but up after a period of recent declines, according to The New York Times. “We’ve got people opening new bookstores and people buying into existing ones,” ABA spokesman Dan Cullen told NBC News. “I

San Francisco 40

San Francisco New York Marketing Industry 40

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. The New York Times. ASAE 2012 Marketing Membership & Communications Conference. Social Media Examiner. Are you wondering how to influence potential customers and prospects? Small communities on blogs and Facebook wield the most influence. Adam Bryant.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

OCTOBER 22, 2013

North Dakota , actually was a catalyst for Amazon’s founding and the rise of performance marketing in general. Illinois’ highest court has struck down a state law intended to allow sales tax on e-commerce—the exact opposite of a New York state court’s decision on a similar law earlier this year. Why’s that?

Illinois 40

Illinois North Dakota New York Press Release 40

Associations Now

APRIL 19, 2013

Prime Times January traditionally has been the most popular month for tradeshows, but in 2012, May came out on top with 35 events, according to TSNN’s list of the 250 largest tradeshows. More details: The market leader: By square footage alone, nobody can touch CES. The 2012 event, hosted in Las Vegas, had nearly 1.9

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Disciple Media

NOVEMBER 23, 2022

2: Conduct market research: Some suggest you should create an executive summary, but for life coaching, that’s just overkill. See who your competitors are, how they market their services, whether they use a website or app, how much they charge and other relevant facts. Who is my target market? Step 5: Create your marketing plan.

How To 68

How To Price Social Media Marketing 68

AE on the Verge

MAY 31, 2009

Test Marketing Messages Online First. The New York Times has article about testing marketing messages and images online, then revising, before launching an expensive media / ad campaign. ► 2012. (12). Test Marketing Messages Online First. AE on the Verge. Association management, meetings and mania.

Marketing 28

Marketing New York Tips Social Media 28

Associations Now

MARCH 24, 2016

Past Republican conventions have seen protest numbers from 1,000 in Tampa, Florida, in 2012, to 100,000 in New York City in 2004. All of that stuff has quite rightly been stripped away, and the market now determines these things. It’s the market that should be left to determine these things.”. Links for Your Day.

Cleveland 40

Cleveland New York City Tampa Florida 40

Associations Now

DECEMBER 23, 2013

Wine aficionados say they’re ready to crack open a bottle of Champagne to ring in the new year. With the recession weakening the wine market, the famous (and costly) sparkling wine hasn’t always been the first pick on New Year’s Eve. But wine market trends don’t always echo the general market.

Price 40

Price New York Cost Marketing 40

Associations Now

APRIL 10, 2013

Adjusting business models and finding new sources of income helped the newspaper industry slow its revenue decline to just 2 percent in 2012. Newspaper revenue fell just 2 percent in 2012—thanks, in part, to the inclusion of new revenue sources in NAA’s data. Lang, CPA, of LangCPA, who consults with association clients.

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Revenue Industry New York America 40

SCD Group

SEPTEMBER 22, 2013

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Several years ago, I was on a panel with a marketing person from Missouri Kids First (prevent, intervene and treat child abuse) who told a fascinating story about her efforts to build a Go Blue branding to expand awareness of the organization.

Las Vegas 40

Las Vegas New York City Missouri Detroit 40

Associations Now

NOVEMBER 28, 2016

The hugely popular charitable holiday, which started in 2012, has become a major event on the nonprofit calendar. Here are just a few ways they are embracing #GivingTuesday this year: The American Marketing Association, through its foundation, is working to raise money to support its collegiate scholarship programs.

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Associations Now

JULY 17, 2014

While many believe a saturated market did the resort town in, the American Gaming Association said stifling regulation is to blame. billion Revel Casino Hotel, which opened in 2012, said last week that it might be forced to close as early as September if it can’t secure a buyer in bankruptcy court. A fourth property, the $2.4-billion

New Jersey 40

New Jersey Industry Pennsylvania Maryland 40

Associations Now

JUNE 5, 2015

“Prices are based on what has come before and what the seller believes the market will bear.” In a 2012 New York Times op-ed, he and two colleagues said Memorial Sloan-Kettering would not give its patients a new cancer drug due to the high price. ” Saltz has spoken out on the issue before.

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Price Conference New York Cost 40

Associations Now

JUNE 20, 2013

billion in sales in 2012, an increase from the prior year, The New York Times reported. This is not uncommon; in a March 2012 feature for Associations Now , Leigh Wintz, FASAE, CAE, noted that the biggest issue for leaders reaching the point of an exit is a willingness to accept that it’s time to go.

Press Release 40

Press Release New York Leadership Review 40

Association Adviser

SEPTEMBER 21, 2016

From approximately 2010 to 2012, the federal government allowed SBA 504 loans to be used for refinancing since there were so many enterprises going out of business, particularly those that had investments in real estate. These types of loans are one of the most popular sources of money for starting a business.

New York City 60

New York City Ohio New York California 60

Associations Now

DECEMBER 23, 2014

Designer Jeremy Scott featured Bart Simpson in his collection at New York Fashion Week in 2012. You have to think about licensing as part of a marketing campaign.” Don’t have a cow, man, but the Simpsons are on runways at Fashion Week. Who would’ve thunk it?

Los Angeles 40

Los Angeles Chicago New York America 40

Association Adviser

JANUARY 18, 2013

“You just described my life,” related Carol Meerschaert, director of marketing and communications for the Healthcare Businesswomen’s Association in Fairfield, N.J. Source: Naylor, LLC, and Association Adviser, N=674 in 2011; 390 in 2012. Source: Naylor LLC and Association Adviser 2011-2012, N=674 in 2011; 389 in 2012.

Communications 60

Communications New York California Newsletter 60

Associations Now

JULY 27, 2015

But the company is doing this somewhat grudgingly: According to one report in the New York Times , the company is feeling the pinch from competitors that have begun to commandeer chunks of its market share by giving away products that once had hefty price tags attached.

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Price New York Discount Products 40

Associations Now

JUNE 26, 2013

Online donations: Recent data from The Chronicle of Philanthropy show that online donations grew by 14 percent from 2011 to 2012. Do everything you can to make it dead simple for your donors every step of the way,” writes Stein on Katya’s Non-Profit Marketing Blog. ” How do you network?

New York City 40

New York City New York Class Project 40

Associations Now

MARCH 31, 2015

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times. Expired card value does benefit the MTA.

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Cost New York New York City Price 40

Associations Now

MAY 23, 2014

Since 2012, the Merchant Customer Exchange (MCX) has been working on such a payment system. The core motivator behind MCX is a deep-seated hatred of interchange fees for credit and debit cards,” Yankee Group analyst Jordan McKee told The New York Times. “On An Organized Approach. But the latter is the heart of the matter.

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Atlanta New York System Price 40

Associations Now

MARCH 4, 2014

According to a 2012 study from Deskmag , they often are—with 90 percent of respondents saying that they felt increased confidence when coworking versus working in a traditional office space. Community-building events are key ways to attract new members. Confidence Booster Are coworking environments good for productivity?

San Francisco 40

San Francisco New York City Boston New York 40

Associations Now

NOVEMBER 5, 2013

If you’ve seen any of your association’s marketers breaking into a sweat recently, they might have read a certain blog post from Google. Google says it’s offering similar data through its Webmaster Tools interface, but digital marketing experts say that information isn’t a full substitute for what was lost.

New York 40

New York Newsletter Marketing Email Marketing 40

Plexus Consulting

OCTOBER 17, 2011

or international market expansion. In a New York Times article, author John Tierney writes that researchers have been analyzing these behaviors, and they’ve found daydreaming to be remarkably common¬ and often quite useful. ► 2012. (42). or international market expansion. Monday, October 17, 2011.

New York 40

New York California Education Innovation 40

Associations Now

APRIL 16, 2015

The 65 events scheduled today cover wide geographic ground—from educational sessions in Wisconsin to social media efforts in New York City to a press rally in Las Vegas—as well as a broad range of subject matter. billion to the country’s GDP in 2012. Taylor cited a statistic showing that organized meetings added $27.5

America 40

America Las Vegas United States New York City 40

Associations Now

FEBRUARY 11, 2015

Eight years later, The New York Times told the story of PWYW making its way to religious institutions, in an article last week, “ The ‘Pay What You Want’ Experiment at Synagogues.” UJA Federation of New York’s study “ Are Voluntary Dues Right for Your Synagogue?

Price 40

Price New York Massachusetts Revenue 40

Associations Now

DECEMBER 14, 2015

Now the company is facing the likelihood of selling off its core business of search, news, and community. All of which puts new scrutiny on Mayer, who came aboard as a purported turnaround artist in 2012. Stay out of crowded markets. Armchair quarterbacking any kind of leadership is a tricky, sometimes unfair business.

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Case Study New York Proposal Washington 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. In response, NYSSA started monthly gatherings at local pubs in New York City.

New York City 60

New York City New York California Video 60

SCD Group

NOVEMBER 27, 2012

I experienced one such case in the 1990s and we all watched another case in 2012. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned. In fact, what’s happening in the NHL reminds me of two similar cases in the association and nonprofit world.

New York City 40

New York City Indiana Ohio New York 40

Beth Kanter

APRIL 16, 2015

Perhaps you’ve been reading about Gen Z and that they’re tech savvy, passionate about doing good, and might just shake up philanthropy. I recently read an article in the New York Times about conference for Gen Z who were learning entrepreneurial skills. I was curious and reached out to her for an interview.

Project 28

Project New York Certificate Education 28

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). New Orleans Saints. New York Giants. Stock Market #. ” Hillary Levitz , an online marketing specialist at Naylor, agreed with Donovan that a mobile site it a must have. Best Picture*. TiK ToK(Ke$ha).

Texas 60

Texas Video millennials Revenue 60

Associations Now

JULY 14, 2015

Then, a couple hours later, the New York Stock Exchange went offline for a while. In 2012, United retired its 41-year-old (!) Which brings us to last week’s trifecta of tech disasters. The first one brought down the entire fleet of United Airlines jets for a few hours. Finally, the Wall Street Journal went offline. (If

North Carolina 40

North Carolina Software System Cost 40

Associations Now

JANUARY 12, 2016

President Obama, for one, is firmly in the learn-to-code camp: And so is former New York City Mayor Michael Bloomberg, who famously claimed in 2012 that he was learning to code as part of a New Year’s resolution. My New Year's resolution is to learn to code with Codecademy in 2012! link] #codeyear.

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New York City Sample Technology New York 40