Wild Apricot

MARCH 2, 2012

Here's a look at the Nonprofit Marketing Wisdom Guide for 2012 - from Nancy Schwartz. It offers tips and advice from more than 200 non-profit colleagues.

Marketing 150

Marketing Tips Communications 150

Association Navigator

SEPTEMBER 14, 2012

The Global Color Conference 2012: Food & Beverage Color in Today’s Global Market , is the latest in a series of accomplishments for IACM, the leading association of food & beverage color manufacturers and users. Early September in Chicago was beautiful and IACM created a great event for color manufacturers and user companies.

Conference 100

Conference Chicago Virginia Innovation 100

Reid All About it

NOVEMBER 16, 2012

“Calling all publishers, editors, and content creators: If you’re creating content for a business, you are marketing. But you might be missing out on all that you can achieve with your superb content if you are not content marketing.” He goes on: “And it’s the best damn marketing tool by an order of magnitude that I’ve ever had.”

LMS 150

LMS Social Media Content Learning Management System 150

Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012.

Marketing 40

Marketing Report Price Survey 40

Reid All About it

OCTOBER 12, 2012

Content marketing sounds so smart in theory, but how the heck do you get it done when everyone on staff is already stretched thin. Over at Marketing Sherpa, Courtney Eckerle is ready with more advice, seven steps, in fact, for creating and optimizing content in any size organization. Happy Friday!

Social Media 150

Social Media Content Class Team 150

Reid All About it

NOVEMBER 2, 2012

You’re excited about the potential that content marketing will bring to your company, but once you start thinking about what it will take, you feel overwhelmed and defeated before you even begin. Tagged: Art , Association , Content Marketing , Membership , Social Networking , Twitter. .” Does this sound familiar? Don’t despair.

New York 150

New York Innovation Content Revenue 150

Membership Marketing

JANUARY 26, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Report Survey 40

Reid All About it

DECEMBER 7, 2012

She discusses the many ways that content marketing transforms a company and its culture. . Tagged: Content Marketing , Productivity , Web and Social Media. Here’s a post by Krista Kortrla about crazy companies. These crazy companies actually involve every single person in their business to create content.” Oh to be crazy.

Massachusetts 150

Massachusetts Social Media Content Analysis 150

Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. at Wednesday, April 04, 2012.

Report 40

Report Marketing Price Survey 40

Reid All About it

AUGUST 24, 2012

Use Your Brain: Why Marketers Must Understand Neuroscience by Mary Beth McEuen and Emily Falk. Marketing never gets boring because it focuses on what makes us tick. Tagged: Facebook , Management , Marketing , Social Networking , Web and Social Media. Not bad for an old guy.

Colorado 150

Colorado Social Media Marketing Team 150

Association Subculture

FEBRUARY 15, 2012

Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. marketing. (2). ▼ 2012. (23). An Association Take on TrendHunters 2012 List. skip to main | skip to sidebar. Love, love, LOVE the TrendHunter.com Top Trends List every year and this year is no different. generations. (2). politics.

United States 100

United States Innovation Conference Leadership 100

YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. September 10th, 2012 | Posted in Member Engagement + Retention. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them.

Content 150

Content Marketing Software Social Media 150

Association Subculture

DECEMBER 19, 2011

Five Terms for 2012. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012." Let me know what your five words are and I will share what I came up with in my first post in 2012. marketing. (2). ► 2012. (23). Five Terms for 2012. skip to main | skip to sidebar. knowledge.

United States 100

United States Content Leadership Project 100

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. Please take a look at the full report.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

AUGUST 31, 2012

Tagged: Creativity , Marketing , Social Networking , Twitter. Just so you know, I had cheesy grits for breakfast, and will probably make a smoothie after publishing this post. Happy Friday! Now, that’s awesome. A hike through Park Avenue, Arches National Park, Moab, UT.

Utah 150

Utah Process Software Marketing 150

Reid All About it

SEPTEMBER 7, 2012

My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld. My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L.

North Carolina 150

North Carolina Raleigh Columbus Class 150

Association Subculture

JANUARY 2, 2012

Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.

United States 100

United States Education Leadership Project 100

Association Adviser

JANUARY 18, 2013

Technically speaking, 2012 was the year of instant gratification. Top 10 Association Adviser Instapolls of 2012. Source: Association Adviser and Naylor, LLC 2012-2013 | N=3,250 (as of Jan. But, there’s no clear market leader according our third most popular reader poll. magazines, directories, show guides, etc)?

Directory 60

Directory Membership Management Video Communications 60

Reid All About it

DECEMBER 14, 2012

For a preview, check out the six-page introduction. My other favorite post of the week is by Colleen Dilenschneider.

Social Media 150

Social Media Maryland Tools Content 150

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 Marketing automation is becoming more prevalent and affordable.

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 Marketing automation is becoming more prevalent and affordable.

Marketing 60

Marketing Social Media Revenue Communications 60

AMR Management Services

FEBRUARY 7, 2012

Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Forbes should have called 2012 "the year of better content."

Content 64

Content Library Kentucky Social Media 64

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. In late 2012, when Content 360 was still in development, ADCI was the first association to sign up for the pilot program.

Content 61

Content Marketing Social Media Maine 61

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Association 141+

DECEMBER 20, 2011

2012 Resolutions. One of my favorite posts this week is from Shelly Alcorn on Association Subculture - Five Terms for 2012. Following Shellys lead, here are my 5 for 2012: 1. In 2012 I want half of what I (symbolically) hang to be reminders of where things did not turn out as planned. Association 141+. Whats your five?

Social Media 40

Social Media Louisville Proposal Technology 40

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Associations Now

DECEMBER 16, 2014

Before 2012, nonprofits didn’t go viral so often. But KONY 2012′s success always came with an asterisk. The 100 million views that KONY 2012 received got the group attention, but sustaining it—and moving past it—proved too difficult. The post Tuesday Buzz: Was KONY 2012 a Cautionary Tale?

Review 40

Review Video Washington Social Media 40

Associations Now

AUGUST 22, 2019

Want to ensure your marketing messages aren’t growing less effective over time? While this report highlights a need for progress, it does paint a great story for those who manage email clients: In 2012, more than 60 percent of messages had sender scores of 10 or less, a number that is down to just 16 percent in 2019.

Email Marketing 49

Email Marketing Report Marketing Analysis 49

GlowGlobally

MAY 4, 2012

Market & Biz Plan. India and China Market Opportunities Highlighted at ASAE International Conference 2012. Categories: Market & Bus Planning , Uncategorized. Categories: Market & Bus Planning , Uncategorized. Market & Bus Planning (44). Membership. Public Affairs. by Peter Turner.

Marketing 60

Marketing DC Washington Video 60

Associations Now

AUGUST 8, 2013

Economic shifts and opportunities in emerging markets will result in increased global business travel spending over the next several years, according to an association in the industry. percent increase from 2012, according to the Global Business Travel Association’s “Business Travel Index (BTI) Outlook—Annual Report and Forecast.”

America 40

America Project Report Marketing 40

Velvet Chainsaw

JULY 27, 2012

Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 2012 Interesting Social Media Stats For Marketing And Events. 2012 Interesting Social Media Stats For Marketing And Events. Twitter (61%).

Social Media 40

Social Media Survey Tools Report 40

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, March 9, 2012. ASAE Marketing, Membership & Communications Conference. at Friday, March 09, 2012. Publications.

Marketing 40

Marketing Price Analysis Survey 40

Associations Live

JANUARY 3, 2012

Tuesday, January 3, 2012. Happy New Year - 2012. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! The Holidays fell on the weekend this year, so it seemed to stretch the season for an eternity. governance. (5). Group Purchasing. (2). health care. (2). insurance. (2).

Social Media 40

Social Media Maine Communications Leadership 40

Association Adviser

MAY 11, 2012

May 2012 -- Revenue As most association membership and marketing teams know, the simplest way to structure an online marketing plan is to look at the product mix you want to sell. Smart segmentation, patience and relationship building will yield big dividends down the road. By Dan Seligson, guest contributor

Products 60

Products Marketing Revenue Team 60

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, March 27, 2012. Helpful Membership Marketing and Management Resources. at Tuesday, March 27, 2012. Publications.

Marketing 40

Marketing Price Survey Analysis 40

Plexus Consulting

MAY 7, 2012

or international market expansion. Monday, May 7, 2012. 5 Nonprofit Trends to Watch in 2012. It’s early in 2012—spring is officially here and our spirits are uplifted. Will your organization be moving in any of these directions in 2012? ▼ 2012. (42). 5 Nonprofit Trends to Watch in 2012.

Education 40

Education Resources Maine Strategy 40

Optimist Consulting

MAY 22, 2014

So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March. It appears that the catalyst for change was a report that the MRS commissioned PWC to carry out in 2012 called ‘ The Business of Evidence’.

Project 100

Project Marketing Committee Proposal 100