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Benchmarking and its Application to Your Member-based Organization

YourMembership

Membership Software Association Management Software. Associations. News + Press. Management Team. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Christina says: January 13, 2012 at 10:33 am.

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SCD Group: 30 Marketing Tips for Associations: Highly Rated Ideas.

SCD Group

AMR Management Services. Stronger by Association. Monday, August 13, 2012. 30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age.

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Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why don’t we seek association gear promoting an industry or profession? SCD Group association management association branding association executives association identity association marketing ASAE'

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AE on the Verge: Test Marketing Messages Online First

AE on the Verge

Association management, meetings and mania. Test Marketing Messages Online First. The New York Times has article about testing marketing messages and images online, then revising, before launching an expensive media / ad campaign. Association Executive, seasoned, more well rounded than anyone thinks.

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Hockey Feud Shows What Happens When Associations Forget about Their Members

SCD Group

In fact, what’s happening in the NHL reminds me of two similar cases in the association and nonprofit world. I experienced one such case in the 1990s and we all watched another case in 2012. I was the Deputy CEO of one of those associations. Founder Nancy Brinker resigned as Komen’s CEO. But they and the organizations lose.

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The Hidden Costs of Inefficiency

Associations Now

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times. Expired card value does benefit the MTA.

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7 Takeaways for Associations and Association Executives

SCD Group

A couple of stories in the last week seem to offer lessons for association executives and their not-for-profit organizations. Since I had some interest from CPI for a cause marketing project for one of my clients, their demise caught my attention. Know what is happening that impacts your and your association. The Fall of CPI.