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Best of the Web – March 2013

Association Adviser

Small communities on blogs and Facebook wield the most influence. Association Publishing Market Puts Digital in Focus. ” Do the publishing experiences of the associations in this article reflect your association’s member communications? . Business 2 Community. The New York Times. Michelle Mazur.

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SCD Group: 30 Marketing Tips for Associations: Highly Rated Ideas.

SCD Group

Monday, August 13, 2012. 30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Causeaholic. AMR Management Services. Stronger by Association.

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The Emergence of the Chief Data Officer: Part 1 of 3

Association Adviser

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That’s more than double the number we counted in 2012. What is data anyway?

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Data Shows Associations ‘Not Getting and Not Asking’

Association Adviser

“You just described my life,” related Carol Meerschaert, director of marketing and communications for the Healthcare Businesswomen’s Association in Fairfield, N.J. “The staff and board feel we communicate our value prop, and yet our members don’t always feel that. How do we communicate the value of what we do?

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Advocacy and Governance 2.0

Association Adviser

You just need frequent and effective communication to keep them engaged. Sabuco also recommends keeping board members well informed with regular communications and regularly review your mission statement and core values as you prepare your annual report. Selection of Top 10 Association Communication Challenges 2011-2015.

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How to set up a life coaching business

Disciple Media

2: Conduct market research: Some suggest you should create an executive summary, but for life coaching, that’s just overkill. See who your competitors are, how they market their services, whether they use a website or app, how much they charge and other relevant facts. Who is my target market? Step 5: Create your marketing plan.

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Association Conference Becomes Center Stage for Drug-Price Debate

Associations Now

“Prices are based on what has come before and what the seller believes the market will bear.” In a 2012 New York Times op-ed, he and two colleagues said Memorial Sloan-Kettering would not give its patients a new cancer drug due to the high price. .” ” Insurers: Drug Costs Rising.

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