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Association Brain Food: 2.9.24

Reid All About it

For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. 3: Value of Credential – How can we better market/promote the value of certification or other credentials, e.g. micro-credentials? It’s pretty swoony on swordfish steaks or any other fish.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Thanks to the visionary leadership of the Council of Engineering and Scientific Society Executives (CESSE) who clearly saw the value of such an Index, we were able to partner with CESSE to launch the first edition of the GSI in July 2013. GSI 2013′s Key Findings. A Global Satisfaction Index.

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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership.

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Does Rewarding Engagement Work for Associations?

SCD Group

They have a passport program through which your passport is stamped each time you attend one of their member passport events. Each stamp earns one entry into a drawing for a $750 gift certificate. On average, consumers are members of 7.4 Couldn’t creating a powerful loyalty program improve your member engagement and retention?

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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit! We finally found the golden nugget that pulled the big companies into our membership space.

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