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Friday Buzz: Did Google Open Up the SEO Floodgates?

Associations Now

. “Ideally, if you 301 redirect a page to an exact copy of that page, and the only thing that changes is the URL, then in theory you may expect no traffic loss with these new guidelines,” Shepard wrote. “That said, the more moving parts you introduce, the more things start to get hairy. " https://t.co/bjy2YG4gD5

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Study: Cyberattack Concerns Run High Among Small Businesses

Associations Now

Hackers and digital attackers are on the prowl, increasingly clawing their way into businesses’ IT systems—that’s the fear held by more than nine out of 10 respondents in the recent 2013 Small Business Technology Survey. The Federal Communications Commission lays out guidelines to prevent a cyberattack.

Survey 40
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth Kanter

They hit on three major pain points for nonprofit donors: Most donors prefer to know that their money goes directly to helping people rather than to operating costs (hence the “100% model”). The video from their 2010 September Campaign is a great example of how the nonprofit uses storytelling to communicate its message and inspire donors.