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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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Tech:NYC Builds Unified Voice for City’s Startups

Associations Now

A new organization dedicated to New York City’s technology scene—founded by the CEO of AOL and one of the city’s most prominent venture capitalists—hopes to expand the startup world’s influence locally. New York City is a big place, but its technology scene is about to get a lot more tight-knit.

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Coworking’s Sudden Growth Gives Traditional Offices Some Competition

Associations Now

In 2006, just 30 coworking centers existed worldwide; by February 2013, that number had skyrocketed to 2,498 globally—with about a third of those in the U.S., Community-building events are key ways to attract new members. But it wasn’t always this way. according to the study. What makes a space attractive?

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Don’t Be Camera Shy: Making The Case for Instagram

Associations Now

Now, the popular account, which features men reading while riding the subway in New York City, is partnering with nonprofit social enterprise First Book in an effort to raise $50,000 to provide new books for kids in low-income families. That kind of sustained engagement translates to brands, too. percent among top brands.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Measuring social media.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth Kanter

All of these platforms have been profiled at our recent Social Media for Nonprofits conferences, which is about to produce its final US program of the year in Seattle on 11/5, before we head to New Delhi on December 5, and then back to New York City, Silicon Valley, Vancouver, plus most other major US markets in 2013.

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