Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Engage More and Sell Less. Actionable Member Engagement Data.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Jeff Morgan.

DC 232

DC Arlington Virginia America 232

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. Association staff retention. More info/register. CMP credit.

Revenue 259

Revenue Certificate Tools Innovation 259

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

AUGUST 20, 2014

In a space like an association’s private online community, previously unconnected people—arguably more unconnected, since they’re not physically in the same room—need some help getting comfortable with engaging with each other.

Social Media 40

Social Media America Tips Committee 40