Association Adviser

APRIL 15, 2014

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. May 19-21, 2014. May 28-31, 2014. June 17-18, 2014.

millennials 60

millennials Georgia Florida Directory 60

Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Millennial’s as CMAA’s future base.

DC 232

DC Arlington Virginia America 232

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The side effects of this change are: A loss of traditional revenue generated by membership dues. How to create and drive engagement with a social networking strategy that includes an integrated online community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. AAM] “ Catching Up With Membership Stories, Part 1 ,” March 12, 2014.

Price 40

Price Course Revenue millennials 40

Associations Now

SEPTEMBER 10, 2014

Total revenue: $465,255. During the first quarter of 2014, the campaign targeted 30 groups on LinkedIn with “above-the-fold” display ads, sponsored InMail messages, and sponsored updates in LinkedIn’s news feed. New members enrolled: 1,899. Dues per member: $245. ROI: 1,761 percent. None of those numbers are typos.

Recruiting 40

Recruiting Recruitment Social Media millennials 40