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It’s Easy to Be Excited About Your Work When You Work for Good People

Association Adviser

From the Corner Office: Andy Curliss, North Carolina Pork Council. a communications agency. a communications agency. Andy Curliss, North Carolina Pork Council. AC: I spent most of 2014 following the production process, or the journey of a pig, if you will, from insemination to the plate.

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The Emergence of the Chief Data Officer: Part 1 of 3

Association Adviser

” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner. Determine what is working well, identify gaps and areas for improvement, then brainstorm about new marketing strategies and tactics that will help you achieve your business goals for 2014.

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How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Christina Motley is an integrated Chief Marketing Officer (CMO)-on-Demand and member of the Association Executives of North Carolina (AENC). Learn more at www.christinamotley.com.

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Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. On the lighter side, we find community members do amazing things to be part of the community and its activities. He does it to be part of this community.