Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy?

Strategy 100

Strategy eBook Member Engagement Discount 100

Associations Now

AUGUST 14, 2014

Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. Also: why your association’s magazine shouldn’t give a discount to an advertiser relying on an in-house ad agency. Patt notes that Sears’ strategy for correcting the error was effective and “did the trick.”

Marketing 40

Marketing Discount Revenue Tips 40

Associations Now

APRIL 14, 2016

A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds. based digital marketing agency, called for charities “to stop wasting money on social media.”. The post Should You Drop Social Media From Your Fundraising Strategy?

Social Media 40

Social Media Strategy Discount Tools 40

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.

LMS 253

LMS Certificate Library Education 253

Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Based on the 2014 Association Benchmarking Report , only 42.8 Tara Ericson, group vice president at Naylor Association Solutions.

Price 100

Price Revenue Discount Newsletter 100

Associations Now

SEPTEMBER 16, 2014

NYWICI) has a strategy that indirectly fuels many of its membership benefits. It’s currently promoting a discussion on reasons to join the organization that compliments an event focused on content marketing. NYWICI) September 16, 2014. New York Women in Communications, Inc. So how is that a benefit to members?

Directory 40

Directory New York Discount Committee 40

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. Pro members can earn points faster, receive additional discounts and offers, and get a subscription to Game Informer magazine.

San Francisco 40

San Francisco Discount Video System 40