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Association Loyalty or Engagement Strategy?

Potomac Core

Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success. The post Association Loyalty or Engagement Strategy?

Strategy 100
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Should You Drop Social Media From Your Fundraising Strategy?

Associations Now

A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds. While the money may not come raining in via social platforms, they are important tools to use as part of a larger fundraising strategy. Please share in the comments.

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Game Changer: Tips For Creating A Pricing Strategy

Associations Now

Pricing is a powerful tool for any organization, and the key to better pricing is to offer your customersor memberschoices, says Rafi Mohammed, founder of business consulting firm Culture of Profit, author of The 1% Windfall , and one of Mondays featured Game Changer speakers at the 2014 ASAE Annual Meeting and Exposition.

Price 40
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

EDUCAUSE implemented a digital badge program in 2014. Members can purchase badges for individual course completions with discounts for a bulk badge purchase if they become certified in a specific learning path. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.

LMS 252
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Conference Attendance Growth Realized Through Group Plans

Velvet Chainsaw

Top company participation trended down in 2014 to 36 percent and 34 percent, respectively. This explained the entire conference’s registration revenue decline from 2013 to 2014. A growing number of conference organizers are on to this and are developing improved strategies for group registration and conference experiences.

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Thursday Buzz: Happy Birthday From Your Favorite Marketer

Associations Now

Also: why your association’s magazine shouldn’t give a discount to an advertiser relying on an in-house ad agency. Patt notes that Sears’ strategy for correcting the error was effective and “did the trick.” The Discount Game. — Powers of Marketing (@meganpowers) August 14, 2014.

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Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. Those that raised less than $100,000 in 2014 had an average loss of 7.8 “The importance of fundraising staff and a well-known brand cannot be discounted. .