Aaron Wolowiec

JUNE 16, 2015

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Based on the 2014 Association Benchmarking Report , only 42.8 The other 15 percent comes from sponsorship and advertising.

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Velvet Chainsaw

MARCH 20, 2015

It takes time, but once done it’s much easier to study attendance and revenue by company. Here are two actual examples: Association A’s top 25 attending companies have represented 41 percent of the attendance and 39 percent of registration revenue for the past three years. Group Strategy and Offers 1.

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Associations Now

AUGUST 14, 2014

Also: why your association’s magazine shouldn’t give a discount to an advertiser relying on an in-house ad agency. Patt notes that Sears’ strategy for correcting the error was effective and “did the trick.” The Discount Game. — Powers of Marketing (@meganpowers) August 14, 2014.

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Associations Now

MAY 6, 2014

The pros and cons of giving out-of-work members a discount or even a free year of membership. Also: more on Foursquare’s new, risky social media strategy. If it doesn’t work out, you’ve lost a year of revenue from someone who’s spinning their wheels. — maggielmcg (@maggielmcg) May 3, 2014.

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Associations Now

APRIL 11, 2014

But for association meeting planners, the word “pirate” has completely different connotations, including lost revenue, headache, and hotel attrition fees. Have you changed your meeting’s housing guidelines and strategy to keep pirates at bay? All are the usual words and phrases people think of when it comes to pirates.

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Association Adviser

NOVEMBER 19, 2013

To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Technology is a strategy, not just a department for keeping the lights turned on and the trains running on time. Sound familiar? We’re wired to our work 24/7/365.

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