Survey: Charitable Groups Losing More Donors Than They Recruit
Associations Now
OCTOBER 8, 2015
Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. Those that raised less than $100,000 in 2014 had an average loss of 7.8 “The importance of fundraising staff and a well-known brand cannot be discounted. . Measure the return on those investments year over year.
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