Higher Logic

MAY 8, 2019

Many associations see membership as an automatic email opt-in. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. If your organization has a webinar scheduled in the next few weeks, please send me the link. Have no fear.

DC 150

DC Washington America eBook 150

Association Adviser

SEPTEMBER 21, 2016

Create the mission first; then build the organization. . Sometimes, a person feels so passionate about a cause that they start building their own organization around it. According to Sabuco, whether you are a small, medium or large organization, always incorporate an executive summary of your business plan within your annual report.

New York City 60

New York City Ohio New York California 60

Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. A new survey of nonprofit professionals finds that many nonprofits can see the advantages of digital outreach but struggle to integrate it into the full organization.

Report 40

Report Sample Email Marketing Survey 40