Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. But that’s where a marketing plan can help. As mentioned, a solid membership marketing strategy boasts a variety of advantages—even beyond just finding leads.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Email came in as the second-best way to improve member acquisition.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

How To Discount Social Media Software 130

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

NOVEMBER 20, 2020

Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Recruitment Jam.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Recruitment Jam.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. Adoption and retention followed. Irrelevancy will only turn them off.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

MAY 19, 2023

Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. and expansion (yay!). Association growth mindset. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Looking to personalize and target your email communications strategy to different member segments? Organize volunteering opportunities. New Member Acquisition. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

MemberClicks

OCTOBER 20, 2023

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. This increases the efficiency and effectiveness of your organization.

Software 52

Software Association Management How To Email Marketing 52

Higher Logic

MAY 8, 2019

Many associations see membership as an automatic email opt-in. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Single digit temps at night too.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Single digit temps at night too.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Membersuite

OCTOBER 21, 2022

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. With a data warehouse in your AMS, your association can compete more strategically in your market. With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MAY 12, 2023

No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m. Organizer: Association Women Technology Champions Tue 5/16 at 1 p.m. No plan, no progress. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Nonprofit event management software is a type of software used to organize nonprofit events. That’s what we’ll cover in this article.

Software 130

Software Price Review Event Planning 130

Reid All About it

APRIL 30, 2021

They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. . Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Marketing General Inc.

Education 354

Education Technology Strategy Revenue 354

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

JANUARY 27, 2020

Because online communities can transform any organization , you’ll see a range of industries. Because real change can start at any level of an organization, you’ll see a range of titles. Join her to learn more about community strategy and get advice on how your organization can better use community. Follow Shana on LinkedIn.

Software 317

Software Industry Strategy Social Media 317

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board. Invite them to join in.

How To 148

How To Newsletter Examples Communications 148

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. The key to time blocking is organizing the tasks that need to be completed and then set aside a specific timeframe to focus only on those items.

Products 78

Products Newsletter Email Marketing Recruiting 78

MemberClicks

JANUARY 6, 2022

As a leader in your organization, one of your many responsibilities is growth. However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Host a networking event.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

As a leader in your organization, one of your many responsibilities is growth. However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Host a networking event.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Discover opportunities to recruit new members. Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. Discover opportunities to recruit new members.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

APRIL 23, 2021

Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization.

Revenue 370

Revenue Strategy Content Education 370

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. Some may try to win them back but then give up.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships. Conclusion.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

MemberClicks

OCTOBER 6, 2022

Your members are the lifeblood of your organization—but how can you most effectively “manage” them? Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Make formal introductions.

Membership Management 52

Membership Management Software Social Media Recruiting 52

MemberClicks

DECEMBER 19, 2023

What’s the first thing you do when you want to learn more about an organization? Your organization’s membership website is one of your most visible marketing assets. Additionally, poor user experience can cause up to 50% of website visitors to end up with a competitor organization. Probably look up their website!

Directory 52

Directory Discount Software Tools 52

Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

GrowthZone

MARCH 13, 2021

Whether your membership organization is an association or chamber of commerce, feature-rich Association Management Software (AMS) is a must. This article will help you compare and evaluate the best association management software currently on the market. . Support: Live chat tech support, email billing inquiries, Phone sales, forums.

Software 148

Software Association Management Price Membership Management 148

Reid All About it

JULY 16, 2021

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Subscribe to Blog via Email. every Monday.

Revenue 195

Revenue Video Strategy Industry 195