Associations Now

FEBRUARY 16, 2016

The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. Now I’d like to take a little time to look at the flip side of the email marketing story.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Reid All About it

FEBRUARY 15, 2019

Learn how to evaluate your association’s current analytics maturity using a scorecard for the key areas of Culture, Data, Technology and Process. Top Ways to Skyrocket Revenue in 2019 and Beyond. In 2015, JP Moery launched his Association Playbook podcast, and it was the best business decision he ever made. 1 CAE credit.

Social Media 170

Social Media DC System Technology 170

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

JUNE 17, 2016

Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Key Findings from the 2016 Association Email Marketing Benchmark Report.

LMS 150

LMS Raleigh Content millennials 150