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This is the most valuable kind of marketing you can get

Association Success

Nielsen’s Global Trust in Advertising report from 2015 says 83 percent of consumers completely or somewhat trust recommendations from people they know, and 66 percent said the same for reviews posted online. Here are some questions to help you understand — and harness — the power of word-of-mouth marketing.

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Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

YourMembership

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. While it is true that the cost to implement and maintain an LMS has decreased, every dollar still counts. And like with most technologies, those costs can be substantially impacted by not being prepared.

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2018 eLearning Predictions: Updated Hype Curve

Forj

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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Association Brain Food Weekly: 8.10.18

Reid All About it

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. If a new learning management system (LMS) is in your future, find out from WBT Systems how an LMS business analyst contributes to the success of your project. Content Marketing Institute ). 1 CMP credit.

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15 Changes in the Learning Business Landscape

Leading Learning

In our earliest learning management system selection projects, whether to host an LMS yourself or have the vendor host it was still a legitimate question, and more than a few of our clients did choose to host the LMS software on their own servers. See e-learning stats for the course creator market here.). The Creator Economy.

Course 101
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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. Tue 6/21 at 12:30 p.m.

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Association Brain Food Weekly: 2.15.19

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences.