2015 Marketing Member Engagement Membership Management 
YourMembership
AUGUST 6, 2015
The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.
YourMembership
MAY 22, 2015
It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D If people keep renewing and buying more stuff, that means they’re engaged. .
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YourMembership
FEBRUARY 20, 2015
Deliver high value content and services to members that align with the organization’s stated values. We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater.
YourMembership
APRIL 24, 2015
Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). JP took a look at the past six months focusing on YM’s acquisitions of Job Target’s Career Center Division and Learning Management System provider, Digital Ignite. What I saw there (at Xperience 2015) is impressive.
YourMembership
MAY 8, 2015
Your organization and your members are not the customer, you are the product. Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. But that doesn’t mean they are not a useful component of your overall engagement strategy.
YourMembership
DECEMBER 11, 2014
This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.
YourMembership
DECEMBER 30, 2014
New Member Engagement – Looking For Value Beyond the Welcome Kit. I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season.
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