Remove 2015 Remove Member Engagement Remove Price Remove Strategy
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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Younger members want anytime, anywhere access to learning, showing a preference for online resources, accessible via any mobile device.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016. Who cares?

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SCD Group: 7 Association Membership Articles Worth Saving

SCD Group

Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Manage the Member Lifecycle. Automate and measure member engagements. Consider pricing. Strategy | Content | Discovery. Are you engaging your association members 24/7?

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A Few Ideas to Score More Member Loyalty

Associations Now

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

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Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

Spend some time on ASAE’s Collaborate forum and you’ll see divided opinions about discounts and free offers : Some believe that they devalue the product and discourage prospects from ever paying full price, while others argue in favor of the power of the free sample. That has been AOA’s strategy so far.

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Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Higher Logic

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We Chapter Communities.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

We’ve built our company around helping you improve customer and member engagement. They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. 1:00pm - 3 Strategies to Explode Your Growth through Referrals and Introductions.

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