How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing.

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Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. What is the industry standard for member survey responses?

Member Engagement Solution #10: Engagement Is About Much More Than Just Volunteering

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Joining an organization isn't engagement.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

Member Engagement vs Engaging Your Members

Slice-Works

Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal?

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Objection 1: Price.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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Revenue Numbers Aren't Strategy

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. After all, numbers aren’t strategy.

Member Engagement vs Engaging Your Members

Slice-Works

Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal?

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Smooth The Path

This was unfortunate because even pre-COVID-19, most association members could not get to a conference in any given year. What happens to the other 90% of members who don’t receive any of our conference goodness? Contact Amanda for pricing and more details.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? Put Your Brand Purpose Into Action with Engagement Tools. Purpose – what is it?

Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S.

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Tips for association member recruitment

Aptify

For associations, it’s important to continually bring in new members to backfill those that leave each year due to job loss, job change, retirement, and other reasons. It’s also important to have an ongoing stream of new members to grow the organization. .

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members.

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Association Relevance Despite Market Turbulence

Potomac Core

In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence.

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How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

You’ve spent countless hours interviewing members and pouring over data. The best way for your association to provide long-term value to members is with an online community. Why is an online community better than a conference or a members-only magazine? Member engagement.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

And they struggle to visualize their ideal audience—it can be difficult to categorize organizations or members into marketing personas. B2B customers and members are understandably more skeptical than B2C consumers about pulling the trigger. Interested in this topic?

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Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members.

They'll Remember That You Let Them Down

Eric Lanke

In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. When that happens, the lower price no longer matters. Lowering the price lowers the value the members receive. As a result, fewer members engage with the product or service.

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What We Can Do to Get Members to Rave About the Association

Smooth The Path

We don’t love them because they are the lowest price. For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. They seek to change their most engaged customers/listeners/followers/attendees.

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Are Your Association’s Social Media Posts Invisible?

GrowthZone

Is it reaching your members? He and his wife are hosting friends for dinner and he is looking for a reasonably priced table wine. When sharing educational posts, offer guidance to your members (and prospects). Social Media Member Engagement Growth

Association Brain Food Weekly: 7.10.20

Reid All About it

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” More info/register (fee for MPI non-members).

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). 2020 Engagement Trends Report.

Association Brain Food Weekly: 8.22.16

Reid All About it

– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience.

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Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. A classic marketing mantra (about pricing) is flawed.

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Membership Management Software + Social Networking

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. What’s the point of social networking for member-centric organizations? Member Engagement + Retention. Pricing. Membership Software Association Management Software. Solutions.

Association Brain Food Weekly: 5.8.20

Reid All About it

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events.

Association Brain Food Weekly: 12.6.19

Reid All About it

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Member Engagement and Loyalty Study Reveal.

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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. Virtual learning strategies. More info/register – fee for MPI non-members.

Association Brain Food Weekly: 6.12.20

Reid All About it

I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 6.5.20

Reid All About it

Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). More info/register – fee for MPI non-members.

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Is Your Member Organization Evolving? Don't Do It Alone.

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Co-Evolution and the Member-based Organization. The same is true of the member-based organization. With member expectations changing, services, dues structure and offerings must evolve as well.

Association Brain Food Weekly: 12.13.19

Reid All About it

Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” Aaron Costello, Consultant, MG Strategy + Design.

Association Brain Food Weekly: 5.22.20

Reid All About it

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? How to Go Virtual (While Still Creating an Engaging Experience).

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Include follow-ups for staff, members, and attendees.

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