How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing.

Price 95

Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

Member Engagement vs Engaging Your Members

Slice-Works

Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal?

Member Engagement: It’s Not About You (Guest Post)

Jamie Notter

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. What is the industry standard for member survey responses?

Member Engagement Solution #10: Engagement Is About Much More Than Just Volunteering

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Joining an organization isn't engagement.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

DC 207

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

Revenue Numbers Aren't Strategy

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. After all, numbers aren’t strategy.

Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? Put Your Brand Purpose Into Action with Engagement Tools. Purpose – what is it?

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

Tips 141

Association Relevance Despite Market Turbulence

Potomac Core

In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence.

DC 157

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

You’ve spent countless hours interviewing members and pouring over data. The best way for your association to provide long-term value to members is with an online community. Why is an online community better than a conference or a members-only magazine? Member engagement.

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

And they struggle to visualize their ideal audience—it can be difficult to categorize organizations or members into marketing personas. B2B customers and members are understandably more skeptical than B2C consumers about pulling the trigger. Interested in this topic?

Review 104

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members.

Price 90

They'll Remember That You Let Them Down

Eric Lanke

In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. When that happens, the lower price no longer matters. Lowering the price lowers the value the members receive. As a result, fewer members engage with the product or service.

Price 130

Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

What We Can Do to Get Members to Rave About the Association

Smooth The Path

We don’t love them because they are the lowest price. For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. They seek to change their most engaged customers/listeners/followers/attendees.

Price 60

Are Your Association’s Social Media Posts Invisible?

GrowthZone

Is it reaching your members? He and his wife are hosting friends for dinner and he is looking for a reasonably priced table wine. When sharing educational posts, offer guidance to your members (and prospects). Social Media Member Engagement Growth

Association Brain Food Weekly: 12.6.19

Reid All About it

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Member Engagement and Loyalty Study Reveal.

LMS 130

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Include follow-ups for staff, members, and attendees.

Tips 221

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. A classic marketing mantra (about pricing) is flawed.

DC 229

The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. Consider your pricing model.

Price 52

Mobile Trumps Smiling

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. June 7th, 2012 | Posted in Member Engagement + Retention. If you don’t think mobile is important and you question whether your members are connected, consider this: The average person in the U.S.

Association Brain Food Weekly: 8.22.16

Reid All About it

– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience.

Price 151

Membership Management Software + Social Networking

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. What’s the point of social networking for member-centric organizations? Member Engagement + Retention. Pricing. Membership Software Association Management Software. Solutions.

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. 28% of associations said members could not justify membership costs with any significant ROI. How to f ix it: Get your members engaged.

eBook 229

Is Your Member Organization Evolving? Don't Do It Alone.

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Co-Evolution and the Member-based Organization. The same is true of the member-based organization. With member expectations changing, services, dues structure and offerings must evolve as well.

Association Brain Food Weekly: 9.14.18

Reid All About it

Strategy and Business Models for Association Online Education Programs. and how to get the right statistics to prevent national and chapter level members from leaving. and how to get the right statistics to prevent national and chapter level members from leaving.

Association Brain Food Weekly: 4.12.19

Reid All About it

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. Unlocking Revenue by Driving Learner Engagement.

LMS 202

The Art of the Volley

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Your member organization used to only be able to reach a select few over a couple of zip codes without investing a huge amount of money. Member Engagement + Retention. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations.

Association Brain Food Weekly: 5.17.19

Reid All About it

That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Turn Off the Membership Churn & Keep Members for Life.

Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups.

Share Some, Gain More: Membership and You

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. May 24th, 2012 | Posted in Member Engagement + Retention. You are looking for a very specific type of member or customer. Member Engagement + Retention. Pricing.

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. Pricing.

How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. This is no one-off occurrence, but the result of a carefully planned sales management strategy for its e-commerce platform. Member Retention Nimble AMS