How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. What is the industry standard for member survey responses?

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Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. But in the association commuity, it’s almost exclusively about member engagement. Member engagement is some kind of magic elixir that will keep associations from losing ground in today’s ever-changing landscape.

Member Engagement: It’s Not About You (Guest Post)

Jamie Notter

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy.

Member Engagement Solution #10: Engagement Is About Much More Than Just Volunteering

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Now, I'm sharing a some of the solutions the group is coming forward with--strategies that have been demonstrated to work in at least one association environment. Joining an organization isn't engagement.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Associations tend, at best, to conduct an annual or triennial member satisfaction survey -consulting members only, and rarely focusing on topics that will help improve the value proposition of membership or products. Does Member Value Translate the Same Globally?

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Traditional member benefit and services models are being replaced with a savvy focus helping Industries solve their biggest problems and win in the marketplace. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. Late Breaking News.

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Revenue Numbers Aren't Strategy

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy. After all, numbers aren’t strategy. Pricing.

Member Engagement vs Engaging Your Members

Slice-Works

Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the needs and experiences of our members and help them accomplish their goals? How can we get members to volunteer more often and more consistently?

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Each member has something unique to offer. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3:

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. But that’s not all – take a look at the data below on how consumers weigh brand options: [ Source : Accenture Strategy].

13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Smooth The Path

This was unfortunate because even pre-COVID-19, most association members could not get to a conference in any given year. What happens to the other 90% of members who don’t receive any of our conference goodness? New platforms and early movers began to experiment with trying to make online meetings truly interactive, participatory, and engaging. We, along with our members, joined the millions of other professionals grabbing our laptops and monitors heading for home.

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Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies.

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Improve member retention.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

You’ve spent countless hours interviewing members and pouring over data. The best way for your association to provide long-term value to members is with an online community. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Member engagement.

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Sometimes members don’t even know they have a problem. We are boring so members tuned out long ago.

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Make Sure Your Association’s Next Virtual Event is a Hit

Aptify

These days, virtual events are a must-do for helping to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with learning and networking opportunities year-round. Engage attendees.

Association Relevance Despite Market Turbulence

Potomac Core

In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. Slow Growth Creates Member Engagement Opportunities. Factors that include China, oil price volatility, a less than robust U.S. Regulatory Challenges Create Engagement Opportunities.

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They'll Remember That You Let Them Down

Eric Lanke

In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. When that happens, the lower price no longer matters. Lowering the price lowers the value the members receive. As a result, fewer members engage with the product or service.

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Tips for association member recruitment

Aptify

For associations, it’s important to continually bring in new members to backfill those that leave each year due to job loss, job change, retirement, and other reasons. It’s also important to have an ongoing stream of new members to grow the organization. . Even (and especially) when times are tough , it’s important keep new members coming in. Can they quickly see the value you provide to members? . Break down the price barrier.

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

And they struggle to visualize their ideal audience—it can be difficult to categorize organizations or members into marketing personas. However, if you’re reading this article, we’re assuming you’ve overcome those initial barriers and dipped your toe into social media—now you’re looking for ways to improve your strategy and convert content into memberships. B2B customers and members are understandably more skeptical than B2C consumers about pulling the trigger.

Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. My guess is they may win a few longtime members, but most of the members that come in through these special programs lapse quickly. Because membership is devalued and the step change to full-price is just too high a price to pay.

What We Can Do to Get Members to Rave About the Association

Smooth The Path

We don’t love them because they are the lowest price. For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. They seek to change their most engaged customers/listeners/followers/attendees. What else can we do to get members to rave about our association? Related posts: The members we should focus on. We should value the members who value the association the most.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Are Your Association’s Social Media Posts Invisible?

GrowthZone

Is it reaching your members? He and his wife are hosting friends for dinner and he is looking for a reasonably priced table wine. When sharing educational posts, offer guidance to your members (and prospects). He has taught social media, digital marketing, and technology strategies to business audiences from around the world. Social Media Member Engagement GrowthA guest blog by Frank Kenny.

Association Brain Food Weekly: 2.5.21

Reid All About it

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. member, participant, etc.)

Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable.

Association Brain Food Weekly: 7.10.20

Reid All About it

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. More info/register (fee for MPI non-members).

Association Brain Food Weekly: 8.22.16

Reid All About it

– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience. With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday).

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Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

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Membership Management Software + Social Networking

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. What’s the point of social networking for member-centric organizations? In this social membership podcast David Sieg, vice president of strategic marketing for YourMembership.com, explains why having an integrated solution is essential to the success of your member organization and what role public online communities like Facebook play in your marketing strategy. Pricing.

Association Brain Food Weekly: 7.31.20

Reid All About it

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 1.15.21

Reid All About it

The deadline for ASAE members to apply for a judge spot is February 9, 2021. Content/education strategy. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Presenters: Reggie Henry, Chief Information and Engagement Officer at ASAE.

Will Chapters Be Relevant in 2021?

Mariner Management

One of the biggest shifts is tied to the way our members are connecting with us for learning and knowledge sharing. Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery.

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Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. 2020 Engagement Trends Report.

Association Brain Food Weekly: 10.16.20

Reid All About it

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Virtual conference pricing. – Member ROI Simplified: Safeguarding Your Organization’s Future.

The Art of the Volley

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Your member organization used to only be able to reach a select few over a couple of zip codes without investing a huge amount of money. Member Engagement + Retention. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations.

Association Brain Food Weekly: 9.11.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual conference pricing. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. Virtual Events – How to Keep Your Attendees Engaged.