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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Distraction is an occupational hazard for all of us. Gen Z education. More info/register.

Revenue 256
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Association Brain Food: 1.12.24

Reid All About it

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. Dirty data. 1 CAE credit.

LMS 266
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Association Brain Food: 1.5.24

Reid All About it

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. 1 CAE credit.

Revenue 277
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Association Brain Food: 4.5.24

Reid All About it

TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans.

Revenue 256
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Association Brain Food: 11.10.23

Reid All About it

Inspired by Jeff De Cagna FASAE of Foresight First, TopClass LMS writes about an essential for association staff, executives, and volunteer leaders in these turbulent times: intentional learning —both doing it and selling it. Unlike social media, a mobile app serves as a centralized communication channel for your members. 1 CAE credit.

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Association Brain Food: 2.2.24

Reid All About it

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. Member Engagement: The Key to Association Sustainability?