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What will 2016 bring for associations?

Aaron Wolowiec

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. Transfer.). The demand for knowledge will continue to grow this year, specifically the focus on certification programs.

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Can Associations Thrive in a Crowded Marketplace?

Socious

That data can come from member surveys, specific research projects, or your partners. Your association can also consider increasing non-dues revenue by offering benchmarking studies to non-members for an additional fee. By providing skills development and job opportunities, your association could also help attract millennial members.

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Can Mentoring Programs Bring Younger Members to Your Association?

Association Adviser

Back in 2013, the enterprise software company Sage surveyed more than 11,000 small- and medium-sized businesses in 17 countries to assess their attitudes about business mentoring. Canada, Australia and India in 2015 to get their take about three key areas of mentoring and career development: Member recruitment challenges.

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Wednesday Buzz: The Eternal Importance of Narrative Storytelling

Associations Now

Plus: A survey reveals the impact of correcting misinformation. Nonprofits are seeing a greater number of small gifts , an increase in online revenue, and more, according to M+R and Nonprofit Technology Network’s 2015 Nonprofit Benchmarks Report. What makes the difference between a compelling story and an ineffective one?

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As Coffee Loses Its Punch, Tea Association Steeps In Industry Growth

Associations Now

— Yorkshire Tea (@YorkshireTea) April 22, 2015. In a survey from YouGov , 42 percent of respondents ages 18 to 29 said they love their coffee, and another 42 percent in this age bracket said they appreciate their tea. Millennials are changing the status quo, making them equal. It's about time, eh?

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