Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Engage More and Sell Less. Actionable Member Engagement Data.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

MARCH 22, 2016

According to the 2016 PWC U.S. What Keeps Members Up At Night? For Jeff Morgan, Chief Executive Officer at the Club Managers Association of America, CMAA , it was all about understanding what challenges the members were facing and how the association could play a role in creating positive association disruption.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Ring in the age of Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Solution. The Results.

Case Study 76

Case Study Texas Guidelines Revenue 76

Potomac Core

FEBRUARY 28, 2018

NMMA represents boat, marine engine and accessory manufacturers, its members manufacture an estimated 80 percent of marine products used in North America. Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016.

California 132

California Analysis DC Products 132

.orgSource

APRIL 3, 2023

I know I can do more, and I’ve always wanted to manage a membership marketing campaign.” Podcast , Adele and I talked about some of their techniques and how associations can use convincing strategies to win higher member engagement and add impact to their public profiles. Use insight to own market trends.

Strategy 88

Strategy New York Examples Guidelines 88

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. More info/register.

Handbook 237

Handbook Washington eBook DC 237