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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Remember that newsletter I referenced? So every month, I jump into Constant Contact to look at stats. But do email campaigns work?

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Remember that newsletter I referenced? So every month, I jump into Constant Contact to look at stats. But do email campaigns work?

Marketing 140
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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal : The key to member retention is to offer what members need and want, and make sure they’re aware of it. Where community fits in: Deepen member relationships year-round , not just at meetings or events. Increase event registration and participation. Give members a place to learn and find the right content.

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6 Ways Associations Can Improve Chapter Performance

Higher Logic

An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. For instance, your association may focus on events while some of your chapters choose to focus on advocacy. Event management tools such as calendars and calendar invites that can be sent to members via email.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Non-dues revenue covers all other income sources for associations, including events and advertising. In 2016, that number fell to 45.4 By using their online community to improve the event experience and provide another way to register, however, they saw a 33 percent jump in attendance. Sponsored communities and events.

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