Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Hold a Volunteer Appreciation Event. Find Appreciation Methods that Work for Your Members.

6 Ways Associations Can Improve Chapter Performance

Higher Logic

You just need to respect your chapters’ needs and empower chapter leaders – whether they’re volunteers or paid staff – to take initiative on projects that benefit both your association and chapters’ more localized members. Highlight Successful Chapter Events.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there. You can protect your members’ data.

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Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

If members feel engaged in both the organization and their own experiences with your organization, then everyone benefits. You’re putting your members in control of their experience. You’re starting a conversation with your members.

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How to Get Amazon-Level Personalization (With No Extra Effort)

Socious

The dresses were Amazon’s suggestion, and that personalized recommendation created an ideal online experience for me. But Amazon isn’t the only pervasive brand that’s personalizing the online customer and member experience. Method #2) Tailored Email Newsletters.

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Is Your Association Keeping Its Promises?

Smooth The Path

Getting the results later than we expected denigrates the whole experience. Expectations profoundly influence our experiences. Members receive the weekly newsletter every Friday at noon. Members remember when we are due to contact them and get frustrated if we do not.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences.

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Immediate access to behind-the-pay-wall member benefits upon joining.

Member Participation, Volunteerism, and Contribution are Declining

Smooth The Path

Today it is harder to engage a member than it was ten years ago. Ten years ago it was harder to engage a member than it was ten years before that. Why is member engagement becoming so difficult? Well, because our members might be dividing their time between multiple associations.

Thanksgiving for associations: 5 ways to show your members you appreciate them

Nimble AMS

Everyone likes to be appreciated, and your members are no exception. Your association wouldn’t be an association without members. The season of gratitude is the perfect time to consider how you can make your members feel more appreciated. Ask members to get more involved.

4 Professional Services that Save Associations Time and Money

Higher Logic

A membership director also helps with event planning and updating the website, for instance. If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. Event Planning.

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What to include in your membership marketing plan

Optimist Consulting

Events. For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Social media: Go where your members are. Advertising: In print media, inserts at events and online advertising.

Better Member Retention From Frictionless Experiences Designed for Your Association

Association Success

Try standing in your member's shoes. In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. The only places where we still see friction-full buyer experiences are where buyers have few choices. Immediate access to behind-the-pay-wall member benefits upon joining.

3 Features to Look for in an Online Community App [Research]

Higher Logic

Look for these same three features in your online community app to provide the best mobile experience possible. The app should be intuitive, making it easy for members and customers to learn how to use it quickly. Events. Some even offer event and event community apps as well.

CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It was time to reevaluate the community experience.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? membership growth, event attendance, certification enrollments).

Simple Tips for a Better Email Campaign

SilkStart

SilkStart’s email campaign tool lets you effortlessly communicate with all of your members at once, or a specific segment. Easily design a message to promote your next event, keep members up-to-date, increase online engagement, and more using our tips below!

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Daily Buzz: How to Explain Mistakes to Members

Associations Now

How you handle talking about those mix-ups can pave the way to better member relations. And when they do happen, it’s important to be transparent with members about the error—and how you’re going to fix it. Association professionals are human, and they make mistakes.

On Becoming the Netflix of Associations

Association Success

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. This translates to the core primary outcome for all of us on staff: member and customer retention.

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What to Do When Your Members Hate Technology

Socious

It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You’re worried your members will hate it. More Members Are Using (and Enjoying) Technology Than You Might Think.

Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Savvier member recruitment. But you don’t need a major retail event or sports month to recruit prospects.

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Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Customized member experience?

Win Back Your Lapsed Members

Associations Now

What do you know about your lapsed members? Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Last week, we talked about engaging new members with meaningful experiences. AARC was bleeding members.

Social Media Roundup: Thinking About Tiered Membership

Associations Now

Also: When your members signed up, you made a promise to them. Most associations have some members who are always asking for more, as well as some who never take full advantage of their benefits. Try surveying what your members want before making the big leap. (ht

Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

In October 2012, the Beth Kanter came to speak to Social Media for Global Health (SM4GH) an interagency working group and space to connect and share experiences around the integrated use of social media to share the messages and products of global health and development organizations.

Why Membership is Everybody’s Business

Association Success

Members sit at the center of all our efforts – and this should tie us together. There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Events and Programs Department. In the center of this circle are your members.

Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled.

Jeffrey Cufaude, Idea Architects: People Are Starved for Real.

Idea Architects

After being fed an unsatisfying buffet of assorted workshop topics at multiple events, they still hunger for deep learning, the kind of learning that actually changes mindset and behavior and produces demonstrably improved results. Beginning in 2013, I hope to change that by repurposing a portion of my work to provide even more content-rich learning experiences coupled with compelling conversation over a sustained period of time. Jeffrey Cufaude, Idea Architects.

Association Brain Food Weekly: 6.22.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you’re into association publishing and/or communications, follow the hashtag ( #AMPAnnual18 ) for Association Media & Publishing’s annual conference next week, Monday – Wednesday.

What Smart Associations Do Differently

Association Adviser

Younger members are not necessarily your most tech-savvy members. But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Our [members] are already ahead of the curve, and I have to be ahead of them.” They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests.

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