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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Online career centers and Twitter jumped from ranking 13 and 14 in 2015 to tie for the seventh-most-valuable communication channel in 2016.

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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal : The key to member retention is to offer what members need and want, and make sure they’re aware of it. Where community fits in: Deepen member relationships year-round , not just at meetings or events. Increase event registration and participation. Give members a place to learn and find the right content.

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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. This approach addresses member frustrations over being “nickel and dimed.” The median increases are 6% annually and 12% over five years.

FAQ 72
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2024 Association Outlook: Embrace the Change

Association Freak

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. This approach addresses member frustrations over being “nickel and dimed.” The median increases are 6% annually and 12% over five years.

Revenue 72
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating.

Marketing 140
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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

The wheel is moving toward a better member experience. Result 1: Your content becomes more relevant to your members. Your members like receiving emails from you when the emails are about something they’re interested in. Improve your event attendance. Best of all, these results build on each other. The takeaway.

Software 159