Remove 2016 Remove Email Marketing Remove Events Remove Member Experience
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140
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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. These tools help communication staff learn more about member preferences and provide a data-based foundation for more targeted communication.

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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal : The key to member retention is to offer what members need and want, and make sure they’re aware of it. Where community fits in: Deepen member relationships year-round , not just at meetings or events. Increase event registration and participation. Give members a place to learn and find the right content.

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Personalization Tips: How to Reach More Association Members Through your AMS Software

Socious

After all, why would your members want to see a call-to-action to join your association when they’ve already paid their dues? Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years. Luckily, you already have the tools you need to personalize the member experience.

Software 100