2016 Georgia Leadership Marketing 
Association Adviser
JULY 11, 2018
Jason Moss, founder and CEO of the Georgia Manufacturing Alliance can, and he might take you out to dinner if you can, too. Jason Moss, Georgia Manufacturing Alliance. Get out a pen and a piece of paper, and let’s make a list of products you know are created here in Georgia.” Do you know which products are manufactured near you?
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
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Association Adviser
MARCH 16, 2017
After experiencing FSAE for myself, I eagerly volunteered to serve on the marketing committee to help plan and promote the 2017 conference and am happily paying to renew my membership. Encouraging more young professional involvement early on in their careers helps ensure that FSAE’s future leadership will be strong and sustainable. “I
Association Adviser
JULY 27, 2016
Note: Full text of this thought leadership roundtable can be found in the 2016 issue of Association Adviser magazine – coming soon. AA: Do you have any special networking and leadership development programs for your young members? Mike Dunham, AGC Georgia. Daniel Obst, Institute of International Education.
Association Adviser
JUNE 30, 2016
I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.
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