Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. What it does, it does…fine.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

Report 100

Report Social Media Member Engagement System 100

Reid All About it

NOVEMBER 10, 2017

And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community.

DC 150

DC Washington Tools Education 150

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Email marketing. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs. “Now,

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

MAY 3, 2018

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. If not, you soon might.

Marketing 149

Marketing Communications Content Report 149

GrowthZone

MARCH 12, 2019

Most associations use association management software to manage their data, process joins and renewals, track finances, cultivate member engagement, and streamline tedious tasks. GrowthZone AMS: Offers real-time reporting on financials, membership, events, communications, projects, sales, and more. However, some do not.

Software 97

Software Directory Cost Tools 97

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases member engagement.

Process 78

Process Directory Software Revenue 78