2017 Communications Marketing Press Release 
Higher Logic
JANUARY 18, 2017
Now we have more exciting news for 2017: Higher Logic has acquired Socious, a online community software company. For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release.
Associations Now
DECEMBER 15, 2016
“Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. But how do you do it?
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Associations Now
APRIL 3, 2019
The beef industry’s latest marketing effort was announced on April Fools’ Day, but as far as we can tell, it appears to be the real deal. On Monday, the National Cattlemen’s Beef Association released a new virtual assistant, Chuck Knows Beef, to offer beef-cooking tips to users exactly when they need them.
Association Adviser
OCTOBER 23, 2018
Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.
Association Adviser
MAY 15, 2017
Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.
Association Adviser
JUNE 29, 2017
That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. Communicate Quickly, Consistently with Attendees. Manage the Tone.
Association Adviser
JULY 26, 2016
Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: Ho w does rebranding rejuvenate your membership marketing? A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming.
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