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Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? — JP Moery (@jpmoery) October 2, 2018.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184
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Compare Association Management Software Platforms

GrowthZone

Pricing available on the GrowthZone website and product demos available upon request. Pricing available upon request. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Product demo and pricing available upon request.

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CRM: Customer Relationship Management

Association Success

There are a number of CRM systems available, at a variety of prices and functions. The company offers a number of pricing options and a full program of customer support. This is not a complete list and there are other companies offering a full range of products at varying prices.

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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Apple chose to price high at a time when people were willing to stick with their old phones and laptops a little longer. Which is good for “owned” resources, like email marketing.

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How to Implement a Successful Email Onboarding Campaign

Association Success

Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Each email can delve deeper into a specific benefit and show them how to make the most of it. Marketing automation is a great tool, and the prices are reducing dramatically. So how does it work?

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Association Brain Food Weekly: 5.11.18

Reid All About it

Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Bryan Clark, Associate, Vedder Price.

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